METAMUSE
The Virtual Record Label Redefining Music in the Digital Age
MEDIA ASSETS & PRESS KITS
Download official materials for editorial and press use
WELCOME TO THE
DIGITAL SUPER SOULS REVOLUTION
Unlocking a vault of unreleased human artistry through Digital Super Souls.
THE DIFFERENCE
While algorithms churn out soulless tracks, we are doing the opposite. Every note is sung by a human heart. Every instrument is played by a maestro musician. Virtual artists are simply the digital vessels for this authentic creativity.
THE ARCHIVE
We are opening a vault of "blueprints of emotion," years of unreleased demos, melodies, and lyrics that never found a home. Now, they live through our Digital Super Souls artists.
ℹ️ AI'S ROLE: THE TOOL, NOT THE TALENT
We use AI as a productivity tool, like Autotune or digital editing, to enhance workflow efficiency. But the soul, the melody, lyrics, and the animation? That is 100% human.
THE VISIONARY
KELVIN AVON
Cultural Alchemist & Sonic Architect
From Zambia to Hong Kong, Kelvin Avon has spent a lifetime bridging worlds. A producer with over 20 #1 hits in Asia, he pivoted during the pandemic to create WeAreMetaMuse, fusing his sonic mastery with digital skin. He is not just building avatars; he is architecting the future of human artistry.
OUR DIGITAL SUPER SOULS
Virtual vessels bringing human artistry to life
SUPA SOULA
Funk-Obsessed, Unapologetically Real
A digital native with a human heart. Supa Soula bridges the gap between 70s funk and future-tech, delivering acoustic future soul performances that are as sincere as they are synthetic.
MEI MEI 美美
Jade Vinyl, Golden Voice
A cultural bridge reimagining 1960s Motown through a contemporary lens with Mandarin lyrics. Mei Mei represents the new dynasty of soul.
SAI YAT 世一
The Next Evolution of Digital Super Souls
Expanding the WeAreMetaMuse universe with a new sonic identity. Our Cantonese superstar represents the next chapter in virtual artistry.
THE ENGINE
Unreal Engine & Motion Capture
Hand-crafted digital souls powered by advanced real-time technology.
Epic Games' Unreal Engine
Leveraging industry-leading technology to create stunning, immersive narrative experiences in 4K.
Motion Capture & Keyframe
We combine state of the art Motion Capture for authentic movement with meticulous Keyframe Animation for nuanced expression.
WHY METAMUSE MATTERS
Expanding boundaries through immersive artistic experiences
FOR CREATORS
- • Unleash collaborative works through virtual performers without physical constraints
- • Preserve artistic integrity while exploring new creative dimensions
- • Maintain full human creative control with enhanced technological capabilities
FOR AUDIENCES
- • Experience groundbreaking cultural fusions and genre defying music
- • Enjoy immersive visual and sonic experiences that bridge continents and eras
- • Discover authentic human artistry presented in innovative formats
FOR INDUSTRY
- • Pioneer new models of artistic expression and distribution
- • Demonstrate how technology can amplify rather than replace human creativity
- • Create sustainable platforms for unreleased professional works
"The future of music is not about choosing between human and technology, but finding innovative ways for technology to serve human expression."
THE ROADMAP
OPENING
THE VAULT
2026
The Digital Super Souls platform officially debuts, bringing the WeAreMetaMuse universe to the world.
SUPA SOULA DEBUT
Global release of "Delirious" single and 4K music video. Full artist profile and backstory unlock.
MEI MEI INTRODUCTION
Premiere of the Cross-Cultural Soul collection. "Superstars" video launch.
PLATFORM EXPANSION
Sai Yat reveal. Community engagement features. Behind-the-scenes production access.
JOIN US IN REDEFINING
THE FUTURE OF MUSIC
Human Hearts, Digital Skin
OFFICIAL CHANNELS
AVAILABLE MEDIA ASSETS
- ✓ High-resolution Artist Imagery (Supa Soula, Mei Mei, Sai Yat)
- ✓ 4K Music Videos ("Delirious", "Superstars")
- ✓ Behind the Scenes Production Footage
- ✓ Exclusive Interview Opportunities with Kelvin Avon
- ✓ Comprehensive Electronic Press Kit (EPK)